Marketing Management: Art or Science?: Is Marketing Management An Art Or Science Is marketing management an art or science – The debate surrounding whether marketing management is an art or a science has persisted for decades. Understanding this distinction is crucial for marketing professionals, as it shapes their approach to developing and executing marketing strategies. … Read more
1. Historical Perspective of Marketing Management Is marketing management an art or a science – Marketing management has evolved over time, from its origins in product-centric practices to the customer-centric approach that dominates today. Key figures in the field include Philip Kotler, known as the “father of modern marketing,” and David Ogilvy, a pioneer in … Read more
An appealing strategy that a company can use – In the ever-evolving landscape of business, companies are constantly seeking innovative strategies to captivate and retain customers. An appealing strategy is the key to unlocking customer loyalty, driving growth, and leaving a lasting impression in today’s competitive market. This comprehensive guide will delve into the intricacies … Read more